The Client:
National For-Profit University
The Challenge:
Offering fully-accredited undergraduate and graduate degree programs to working professionals across the country, our Client needed to accurately identify and reach specific target audiences on a continuous basis. To generate on-site enrollment at more than 60 different campuses and online enrollment nationwide, we needed to create a list strategy for quarterly mailings of 1 million plus, within very specific demographic and geographic targets - while minimizing waste and reducing cost per response.
The Solution:
By applying multiple new list selection techniques, including highly specific list modeling to create new lists, list-pairing and list mapping by campus location to avoid duplication, response analysis using smart merge logic to identify and maximize the best performers, and on-going negotiation of list costs with list owners, we were able to more accurately reach the right targets and eliminate duplication, creating increases in response and decreases in cost-per-lead. Additionally, as new campuses were added and mailing quantities increased, through our on-going analysis and refinement, over time we were able to generate even greater efficiencies.
The Result:
Although specific response rates are proprietary and vary from campus to campus, our Client has seen consistent decreases in cost-per-reach and cost-per-lead - by as much as 20% in some cases - and increases in response by as much as 40%.
National For-Profit University
The Challenge:
Offering fully-accredited undergraduate and graduate degree programs to working professionals across the country, our Client needed to accurately identify and reach specific target audiences on a continuous basis. To generate on-site enrollment at more than 60 different campuses and online enrollment nationwide, we needed to create a list strategy for quarterly mailings of 1 million plus, within very specific demographic and geographic targets - while minimizing waste and reducing cost per response.
The Solution:
By applying multiple new list selection techniques, including highly specific list modeling to create new lists, list-pairing and list mapping by campus location to avoid duplication, response analysis using smart merge logic to identify and maximize the best performers, and on-going negotiation of list costs with list owners, we were able to more accurately reach the right targets and eliminate duplication, creating increases in response and decreases in cost-per-lead. Additionally, as new campuses were added and mailing quantities increased, through our on-going analysis and refinement, over time we were able to generate even greater efficiencies.
The Result:
Although specific response rates are proprietary and vary from campus to campus, our Client has seen consistent decreases in cost-per-reach and cost-per-lead - by as much as 20% in some cases - and increases in response by as much as 40%.
The Client:
Regional Real Estate Development Corporation
The Challenge:
Regional Real Estate Development builds, owns and manages properties all over Florida, from retail centers to Leed certified corporate office buildings. Due to the recent downturn in the economy, Regional was facing unprecedented vacancies within their office and retail spaces. They needed to find new tenants - and they needed to do it quickly.
The Solution:
Our analysis of Regional's existing efforts revealed a broad, multi-property approach, which resulted in overlapping target groups and marketing territories and high levels of waste. We developed a custom, two-tiered solution which targeted commercial realtors and Directors of Real Estate Facilities Managers at business headquarters on a regional basis and also targeted specific business owners operating in industries appropriate for each individual property on a local level.
The Result:
Regional generated an unprecedented 1% response rate, reduced their overall costs and, despite the economy, has actually seen an increase in occupancies in several properties.
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